New Honda Prologue SUV Begins Next Chapter in Brand’s EV Direction in North America

  • New Honda Prologue to go on sale in North America in MY2024 as highly competitive SUV with functionality expected by Honda customers 
  • “Prologue” model name symbolizes 1st in a new series of volume Honda BEV models 
  • Honda targets 100% of auto sales in North America to be full electric by 2040

MARKHAM, ON, June 28, 2021 /CNW/ – Honda today announced that its first new volume battery-electric vehicle will be named “Prologue,” signalling a new electrified era that will lead to the company’s vision for 100% zero emission vehicle sales in North America by 2040.

Honda Prologue (CNW Group/Honda Canada Inc.)
Honda Prologue (CNW Group/Honda Canada Inc.)

An all-new SUV coming to market in early 2024, the battery-electric Honda Prologue will be highly competitive with the functionality expected by Honda customers. More specific details about the new vehicle will be released over the coming months, and Honda will engage with prospective EV customers throughout the launch starting with a new webpage at

In addition to the Honda Prologue, the company will introduce an all-electric Acura SUV in the 2024 calendar year. Both will utilize the highly flexible global EV platform powered by Ultium batteries based on the company’s strategic partnership with General Motors. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda.

“The Honda Prologue is our first volume BEV that will be a catalyst to our ongoing path to electrification and our global goal of a zero emissions future,” said Jean Marc Leclerc, President and CEO of Honda Canada. “The Prologue is a battery-electric SUV that will provide our Canadian customers with what they expect from Honda; an exciting, reliable, safe and fun to drive vehicle.”

In April 2021, Honda global CEO, Toshihiro Mibe, announced a vision to achieve carbon-neutrality for its products and corporate activities by 2050, including key targets for sales of electrified vehicles. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40% by 2030 and 80% by 2035 to 100% by 2040. More details about that announcement, are available here.

As Honda prepares for the launch of Prologue, the company will introduce hybrid-electric systems to more core and volume models to continue to reduce CO2 emissions and bridge customers to the volume battery-electric vehicles now in development.

Sales and Service Protocol

We are open!

Trent Valley Honda Service Drive through

We are open in the Sales, Service and Parts department’s of the dealership! Our Service Drive is open and offering the choice of a “no personal contact” OR “in-person” experience. (see below).  Currently we are able to offer indoor and outdoor waiting by appointment only, with limited spaces. We strongly encourage using our shuttle or valet service or having someone pick you up from the dealership after dropping your vehicle off for service.  Our Shuttle is available by appointment, as we have limited space (one person/family at a time) available. We will do our best to accommodate you if you can specify your needs at the time of appointment booking.

Our Showroom is open by appointment only, operating Monday – Thursday from 9am – 7pm, Friday and Saturday 9am – 5pm.  Appointments are not necessary but are always encouraged so we can have your vehicle of interest ready and disinfected before your arrival. Our protocols to ensure everyone’s safety are in place (see below).

Service Protocols:

  1. Please book your service appointment online or by calling us at 705 740 0036 or email us at
  2. Please specify whether you will drop off your vehicle using the contactless service option, or you will check in your vehicle in the service drive area. 
  3. If you are checking in in the drive-through, please pull your car up to the service drive entrance doors, please wait in your vehicle until the bay doors open. We are limiting the number of customers in our service department to two at a time. Once inside you will be greeted by our Service Concierge to check-in. Please pull up to the advisor pod as instructed by the Concierge. Turn off your vehicle and your climate control.  Give the mileage and any maintenance minder codes to the service advisor. Leave your keys in the vehicle to be sanitized. Please exit out the east side of the building.
  4. If you are using our contactless service drop off, please park your vehicle for service at the front east curb or in the service parking lot on the east side of the building, and refrain from using the Drive through car entrance at this time.  Please use the RED locked drop-box outside, located beside the front-drive through door entrance (please use a sealed envelope as provided) Providing your cell phone number would be a great assistance to us. We will be checking the lockbox regularly and would suggest you call us to let us know that your keys and vehicle have been dropped off. A Service Advisor will take your call in if available, or call you back, once the keys and vehicle are sanitized, and has been brought into service. We will finalize the details of your service needs and keep in touch with you by phone or text if you prefer.
  5. We will finalize completion, and sanitize the vehicle and keys again, and park the vehicle outside for you, confirming where you would prefer your keys to be left. Payments can be paid online or with a mobile phone using our AutoPay feature, or over the phone with a credit card.

Parts Protocol:

Our Parts department is open and you can enter through the east entrance of the dealership. Our Tire Store is online at, or reach our Parts staff by calling direct to 705 748 9181, or emailing

Sales Protocol:

  1. Our showroom is open! Appointments are not necessary but are always encouraged. To pre-book a sales appointment so we can serve you in person – please call (705) 748-2777, or text us at (705) 996-2035, or click the live chatbox on our website.
  2. We are here to provide you information, pricing, or a virtual vehicle inventory walk or walk around if you prefer to do your research from home.  You can buy a vehicle totally online if you choose.
  3. We are able to offer virtual appointment options where a member of our sales team can meet with you via a video chat platform to show you vehicles or to discuss options with you.
  4. We are happy to arrange a test drive or vehicle appraisal for trade-in with sanitizing measures in place, but we will not be accompanying customers at this time. We are also able to bring a vehicle to you or pick up your trade for appraisal by appointment as well. You can also book a test drive and request a trade appraisal on our website.
  5. We offer a secure credit application online on our website as well.

We appreciate your patronage and respectful support of our new protocols and staff. Details may change as the situation continues to evolve so please stay tuned for further updates. We will continue to update our Facebook page as well and communicate through text messaging when possible.

Please stay safe and healthy everyone!

Monika Carmichael & Frankie Mandeljc
And the Team at Trent Valley Honda