Navigating Tire Season

Tips from our Team!

We are committed to inspiring a positive service experience, and always striving to improve our wait times, or convenience options to serve you better. As of November 2nd, we will be open both Tuesday and Thursday evenings in service until 7pm with increased staff, and also Saturdays with increased staff to serve you throughout the next 6 weeks.

1. Our shuttle service is available and we will be operating with 2 shuttle vehicles starting November 2nd. Each shuttle is currently allowing for 1 person or family at a time.

2. Our waiting room is available with limited numbers and we are encouraging customers to notify our appointment coordinators if you must wait for your vehicle, to allow for safe social distancing. You are encouraged to make arrangements for a pick-up, or to drop your vehicle the night before your service using our contactless process. The waiting room is reserved for customers who have service appointments that are under an hour, that have booked ahead to wait.

3. If you are booking an appointment that will take over several hours for our technicians to complete, please ask about our limited valet service.

4. A friendly reminder, if we are currently storing your tires we require a minimum 24 hours notice to be able to pull the tires from storage ahead of time.

5. We encourage you to book your appointment online, utilize our contactless approach where you are able to leave your keys in our drop box, use mobile pay to pay your invoice before you pick-up your vehicle, and have your keys left for you with your car upon arrival. We are here to try and make it as convenient and easy as possible.

6. We have also added a full-time Service Concierge in the drive thru. Jennifer McIntryre will be ready to help greet and guide you through your service visit if you are arriving at appointment time. [ADD THE PHOTO OF JEN HERE]

7. Book your tire swap online and use the contactless option to save $10 on your tire storage!

8. Leave your vehicle here for the day or overnight and receive $10 off your tire storage.

Don’t hesitate to contact us with any questions!
Our Service appointment direct line is: 705-740-0036.

All of our Service Advisors also have direct phone lines and voicemails as well:

Cindy Lester: 705 304 9244

Cindy Lester

Dave Williamson: 705 304 9251

Ed Clarke: 705 304 9229

We appreciate you wearing your mask when on premise and practicing social distancing. We will ensure your vehicle is sanitized before and after our work.

Thank you for your loyalty and your patience during these unprecedented times. We really appreciate the opportunity to do business together and appreciate your feedback.

2021 Honda Civic Type R launches in Canada, includes Exclusive Limited Edition

Source: NewsWire

Honda Civic Type R Limited Edition (CNW Group/Honda Canada Inc.)
  • New Limited Edition brings go-faster dynamic package for ultimate Type R performance, clothed in exclusive Phoenix Yellow
  • Limited Edition features BBS forged alloys, extra sticky Michelins, weight reduction, and bespoke chassis tuning
  • LogR™ is first-of-its-kind app that is exclusive to Civic Type R that can enhance closed track driving skill
  • Type R Limited Edition set new front-wheel drive Suzuka Circuit record

MARKHAM, ON, Sept. 21, 2020 /CNW/ – The 2021 Honda Civic Type R begins arriving at dealers this month, heightened by the addition of the ultimate street-legal Type R, the Limited Edition.

Since its debut, Civic Type R has quickened the pulses of hot-hatch enthusiasts, earning widespread praise from media and owners alike. The new Limited Edition model turns up Type R performance further still, with lower weight, improved handling, a higher-performance wheel and tire combination, and an exclusive, eye-catching Phoenix Yellow paint.

Honda Civic Type R (CNW Group/Honda Canada Inc.)
Honda Civic Type R (CNW Group/Honda Canada Inc.)

The 2021 Civic Type R comes with a Manufacturer’s Suggested Retail Price of $46,200, while the Type R Limited Edition has an MSRP of $54,600 (neither including the $1,670 destination and handling charge). The 100 Limited Edition units that are available in Canada pre-sold in just 4 minutes! 

The 2021 Type R Limited Edition will come in an exclusive Phoenix Yellow colour, with gloss black paint on the roof, outside mirror caps, and intake vent on the hood, along with a dark chrome Civic badge on the rear hatch. Inside, each Limited Edition has a special numbered plaque on the center console designating its build number.

The 2021 Civic Type R and Type R Limited Edition carry forward the numerous updates made to the 2020 Type R, including the freshened front and rear exterior styling, larger grille opening and radiator for improved engine cooling, and interior updates such as the Alcantara™-wrapped steering wheel, and a new weighted shift knob. Both feature the Honda Sensing® suite of safety and driver-assistive technologies as standard equipment, including Collision Mitigation Braking System™ (CMBS™) with Forward Collison Warning, Road Departure Mitigation with Lane Departure Warning, Lane Keeping Assist, and Adaptive Cruise Control.

TYPE R LIMITED EDITION

The 2021 Type R Limited Edition embodies multiple engineering and feature changes designed to maximize performance, without sacrificing Type R’s unique combination of razor-sharp performance and civilized daily-driving manners.

Racers know that reducing weight is key to better performance at the track, which is why a number of measures were taken to reduce the curb weight of the Type R Limited Edition by 21 kilograms versus the standard Type R.

Replacing the standard Type R wheels with lightweight forged-aluminum alloys from BBS saves the Type R Limited Edition an additional 8 kilograms of unsprung weight, which has an important impact on agility and road-holding with a side benefit to ride comfort. The lighter weight results in lower rotational inertia, an effect amplified by lightweight two-piece floating front brake rotors that were applied to all Type Rs in 2020, which yielded over 1 kilogram of weight savings per side.

Going further still, 13 kilograms of sound-deadening materials have been removed from the roof, rear hatch panel, and front fenders and dash; even the cargo cover, rear heater ducts and rear wiper mechanism were removed to save weight.

The Type R Limited Edition also features grade-exclusive Michelin Cup 2 tires with improved cornering performance. To take full advantage of the lighter weight wheels and extra-grippy tires, Limited Edition features unique programming for the Active Damper System (ADS), which was already updated just last year to sample inputs 10 times faster than before. Similarly, the electrically assisted power steering has been reprogrammed to match the elevated dynamic performance and lighter weight of the BBS alloys. The result is even more rewarding driving experience, especially during on-track driving.

Under the hood, the 2021 Civic Type R and Type R Limited Edition draw power from the same race-bred 2.0-litre direct-injected and turbocharged 4-cylinder engine with VTEC™ valvetrain, putting out a peak 306-horsepower (SAE net) and a peak 295 lb.-ft. of torque (SAE net), with power to the front wheels delivered through a close-ratio 6-speed manual transmission and a limited-slip differential. Both Type R models allow drivers to choose between three driving modes – Comfort, Sport and +R – that vary throttle mapping, damping force and steering assist.

LogR™ first-of-its-kind app, exclusive to Civic Type R

One of the key features of the Honda Civic Type R is an all-new data logging app designed to provide Type R drivers with data and scoring information that improves driving skills when driving on the track or other closed courses. This video showcases the capabilities of the new LogR™ smartphone app.

Drivers interact with Honda LogR™ through three main functions: A Performance Monitor provides vehicle information to the driver on the Display Audio screen, while Log Mode records lap times on the track. Finally, the Auto Score function encourages smooth driving by monitoring braking, acceleration and steering, and generating a “driving smoothness” score using proprietary algorithms developed by Honda with the help of professional Honda drivers.

The new LogR™ app is designed to work exclusively with the 2021 Type R, for both iPhone® and Android™ users, and is available at the Google Play Store and the App Store.

Pitch Perfect: Honda’s best advertisements of all time

Source: Driving.ca

You meet the nicest people researching the brand’s marketing history 

Much like VW and its famous ads through the ages, Honda has been making marketing plays that pull on all the right heartstrings for decades.

From enlisting heavy-hitting Hollywood actors to star in its Super Bowl commercials; to, on the other end of the spectrum, using simplistic animations, Honda has long successfully coaxed us, commoners, into buying into its quirky TV ads and print concepts.

When Honda first entered the North America market in the early ’60s with its motorcycles, it went with a straight-forward slogan: You meet the nicest people on a Honda. The advert was created by Grey Advertising, a now 103-year-old ad agency that had offices in both New York and Japan at the time.

The inaugural ad ran in the U.S., but a similar marketing concept was also released in Asia. There were slight modifications to the illustrations over the following years, but the point Honda was trying to make in all market segments was clear: motorcycles aren’t just for hooligans; nice, kind people ride them, too.  

Today, Honda remains one of those brands that speaks to its customers in a kind and direct way, no matter where they live in the world. Scroll on to see some of the best ads from the Japanese automaker.

You Meet the Nicest People on a Honda

1962, print

In 1962, Honda made its American debut with its You Meet the Nicest People on a Honda campaign. Motorcycles were already a popular mode of transportation in Asia, but in the States, bikes were seen differently, as toys that rough folks rode.

But the campaign, which was used for a decade to follow and is still one of Honda’s most iconic, was able to successfully change the narrative around motorbikes and popularize them in the mainstream automotive sector. If Santa is the kind of guy who rides a bike, why shouldn’t you be? 

Enough Said

1974, print

Rather than using an ad agency to do the heavy lifting and come up with some catchy jingle, Honda let actual reviews speak for them. The 1974 ad for the Civic took actual quotes from journalists at leading automotive publications including Car & DriverMotor Trend and Hot Rod and used them as testimonials.

Depreciate

1982, print

Honda playfully poked fun at its competition in the ’80s, and while it didn’t name any names, the ad did do some quick math about how some of its own vehicles from years previous, including the Prelude, Civic, and Accord, had been standing the test of time. 

Then and Now

1988, print

Honda’s promo for the Civic in 1988 riffed on how far its design had come, from a two-door hatchback to a spacious and modern (at the time) compact car. The juxtaposition of the two vehicles, decades apart, was perfectly on point, even if it’s kind of comical today. 

Personality

1991, print

This time, instead of teasing its competition, Honda took a jab at car owners, particularly ones with custom plates. The double-page ad featured 62 vanity license plates, which seemed harmless, but across the bottom, it read “Instead of trying to give your car a personality, maybe you should try a car that already comes with one.”

The Cog

2003, television

Building the set for Honda’s The Cog television ad was probably ridiculously fun. The concept is based on a Rube Goldberg machine, a contraption organized with a bunch of parts in a complicated manner that interacts with one another in order to complete an otherwise mundane task.

In the ad, various parts of a Honda Accord roll, tap, knock, lift and blow one another along a pathway that’s like an automotive version of dominoes.

Game Day

2012, television

Ferris Bueller’s Day Off, the ’80s flick where actor Matthew Broderick fakes being sick and takes the day off high school to gallivant around Chicago with two of his bffs, was a hit then and has stood the test of time so far. So much so that for Super Bowl 2012, Honda hired the actor to go back to his Bueller roots in an ad for the Honda CR-V that mimics the movie plot.

Hands

2014, television

In the U.K., Honda released a TV ad celebrating its many years of innovation. The concept was straightforward: a birds-eye-view of a pair of hands manipulating a variety of miniature Honda-made machines including motorcycles, cars, robots and even a lawnmower, on a white background. Despite its simplicity, the ad was awarded Best Automotive Commercial in 2014 by The One Club, a non-profit org that celebrates marketing creatives.

Sales and Service Protocol

Trent Valley Honda Service Drive through

We are back to regular hours in both Service and Sales for July.  We are open in our Service & Parts departments, Monday, Wednesday, Thursday and Friday 8am – 5pm, Tuesdays 8am – 7pm, and Saturdays 8am – 4pm.  Our Service Drive is now open and we operating on a “by appointment only” basis at this time, offering the choice of a “no personal contact” OR “in-person” experience. (see below).  We have an outdoor waiting area and limited space to our indoor waiting area, and have regulated the number of waiting appointments per day. Our parts counter is now also open, serving one customer at a time.  Our Shuttle is available by appointment, as we have limited space (one person/family at a time) available. We will do our best to accommodate you if you can specify your needs at the time of appointment booking.

Our Showroom is fully open now, operating Monday – Thursday from 9am – 7pm, Friday 9am – 5pm and Saturday 9am – 4pm.  We strongly suggest you make a sales appointment before you visit, so we can have your vehicle of interest ready and disinfected before your arrival.

Service Protocols:

  1. Please book your service appointment online at www.tvhonda.com OR call us at 705 740 0036 or email us at service@tvhonda.com to book your appointment.
  2. Please specify whether you will drop off your vehicle using the no-contact protocol, or you will check in your vehicle in the service drive area. 
  3. If you are checking in in the drive-through, please pull your car up to the service drive entrance doors, and you will be greeted by our Service Concierge to check-in. Please pull up to the advisor pod as instructed by the Concierge and follow the sign instructions.  Turn off your vehicle and your A/C.  Give the mileage and any dash codes to the advisor. Leave your keys in the vehicle to be sanitized. Please exit out the east side of the building.
  4. If you are using the no-contact protocol, please park your vehicle for service at the front east curb or in the service parking lot on the east side of the building, and refrain from using the Drive through car entrance at this time.  Please use the RED locked drop-box outside, located beside the front-drive through door entrance (please use a sealed envelope as provided) Providing your cell phone number would be a great assistance to us. We will be checking the lockbox regularly and would suggest you call us to let us know that your keys and vehicles have been dropped off. A Service Advisor will take your call in if available, or call you back, once the keys and vehicle are sanitized, and has been brought into service. We will finalize the details of your service needs, and keep in touch with you by phone or text if you prefer.
  5. We will finalize completion, and sanitize the vehicle and keys again, and park the vehicle outside for you, confirming where you would prefer your keys to be left. Payments can be paid online or with a mobile phone using our AutoPay feature, or over the phone with a credit card.

Parts Protocol:

Our Tire Store is online at www.tvhonda.com, or reach our Parts staff by calling direct to 705 748 9181, or emailing parts@tvhonda.com. Our Parts Counter in the building is open.  We can also arrange curbside pickup, if you would prefer to pre-order your parts by telephone, pre-pay and pick them up outside our Parts Department west doorway.

Sales Protocol:

  1. Our showroom is open, and we strongly encourage you to pre-book a sales appointment so we can serve you in person – please call 705 748 2777, or text us at 705 996 2035, or click the live chatbox on our website.
  2. We are here to provide you information, pricing, or a virtual vehicle inventory walk or walk around if you prefer to do your research from home.  You can buy a vehicle totally online if you choose.
  3. We are happy to arrange a test drive or vehicle appraisal for trade-in with sanitizing measures in place, but we will not be accompanying customers at this time. We are also able to bring a vehicle to you or pick up your trade for appraisal by appointment as well. You can also book a test drive and request a trade appraisal on our website.
  4. We offer a secure credit application online on our website as well.

The industry is responding to the situation with low-interest rates and deferred payments being offered to customers and exceptional offers if you have the need for a vehicle at this time. All of our new and used inventory is showcased online on our website at www.tvhonda.com.

We appreciate your patronage and respectful support of our new protocols and staff. Details may change as the situation continues to evolve so please stay tuned for further updates. We will continue to update our Facebook page as well and communicate through text messaging when possible.

Please stay safe and healthy everyone!

Monika Carmichael & Frankie Mandeljc
And the Team at Trent Valley Honda 

Honda Canada Pre-Sold All 100 Civic Type R Limited Editions Completely Online in 4 Minutes

Source: The Drive

Rocking a bright Phoenix Yellow paint job and lighter BBS wheels, only 100 copies of the 2021 Honda Civic Type R Limited Edition were allocated for Canada. Perhaps Honda should’ve set aside more for our friends in the Great White North because all 100, like floor seats at a Drake concert (remember concerts?), sold out within minutes. And all without the intervention of a traditional dealer. 

Yep, instead of leaving things up to its dealer network, Honda Canada decided to pre-sell the Limited Edition hot hatch completely through an online portal. The virtual order books opened up May 21 at 1 p.m. ET and by 1:04 p.m., all 100 build slots were spoken for. This is in spite of the COVID-19 pandemic, each reservation’s required $1,000 deposit, and the fact that Honda hasn’t actually announced a final price for the car yet, proving two things we already kinda knew: Type R fever is real and much of the buying public is very ready for online car sales. 

Speaking to Canada’s Automotive News, Motoinsight co-founder and CEO Andrew Tai said, “It continues to impress me that customers under the right circumstances are willing to commit sight unseen to vehicles and do so online.” 

Motoinsight was the company responsible for powering the limited Type R’s online sales portal. 

“The consumer trends are always moving in this direction. We saw it all around us even pre-COVID. I think COVID accelerated the adoption of online purchasing experiences across demographics and automotive is not immune from that,” Tai continued.

Despite what its dealers might think of all this, online car sales don’t sound like they’ll be going away for the automaker’s Canadian arm. “This was obviously a very successful program for us, and we’ll take that into consideration for future sales campaigns,” said Honda Canada Assistant Vice President of Sales and Marketing Steve Hui.

Tai adds, however, that brick-and-mortar dealerships will still have their place and purpose. “I want to be very clear that we are not predicting [the end of dealerships] and everything goes online. This is just a trend where customers are doing more online. I think consumers ultimately want an in-store experience and there is an important role for the dealer to play.”

Even with the advent of Tesla’s direct sales, so-called “legacy manufacturers” like Honda have historically shied away from selling cars online in order to keep its dealers happy. The coronavirus pandemic has changed the game significantly, though. If the global health crisis is leaving us with any permanent silver linings, hopefully, a less painful car-buying experience is one of them.

June Protocol Update

Sales and Service Protocol updates:

We are currently open in our Service & Parts departments, Monday, Wednesday and Friday 9am – 5pm and Tuesday and Thursday from 9am – 7pm.  We hope to re-open Saturdays in Service very soon.  Our Service Drive is not open to walk-in traffic quite yet, and we operating on a “by appointment only” basis at this time, with our “no personal contact protocols” in place. (see below).

Our Showroom is full open now, operating Monday – Thursday from 9am – 7pm, Friday 9am – 5pm and Saturday 9am – 4pm.  We strongly suggest you make a sales appointment before you visit, so we can have your vehicle of interest ready and disinfected before your arrival.

Interim Service Protocol:

  1. Please book your service appointment online at www.tvhonda.com OR call us at 705 740 0036 or email us at service@tvhonda.com to book your appointment.
  2. Please park your vehicle for service at the front east curb or in the service parking lot on the east side of the building, and refrain from using the Drive through car entrance at this time. We are working hard to re-open the drive-thru entrance very soon.
  3. Please use the RED locked drop-box outside, located beside the front-drive through door entrance (please use a sealed envelope as provided) Providing your cell phone number would be a great assistance to us.
  4. We will be checking the lockbox regularly, and would suggest you call us to let us know that your keys and vehicles have been dropped off.
  5. A Service Advisor will take your call in if available, or call you back, once the keys and vehicle is sanitized, and has been brought into service.
  6. We will finalize the details of your service needs, and keep in touch with you by phone or text if you prefer.
  7. We will finalize completion, and sanitize the vehicle and keys again, and park the vehicle outside for you, confirming where you would prefer your keys to be left. 
  8. Payments can be paid online or with a mobile phone using our AutoPay feature, or over the phone with a credit card.

Interim Parts protocol:

Our Tire Store is online at www.tvhonda.com, or reach our Parts staff by calling direct to 705 748 9181, or emailing parts@tvhonda.com. We ask that you call ahead and order parts, that we will be happy to deliver them to you outside when you arrive. We are also able to deliver parts with pre-payment to your door.

Interim Sales protocol:

  1. We are here to provide you information, pricing or a virtual vehicle inventory walk or walk around if you prefer to do your research from home.  You can buy a vehicle totally online if you choose.
  2. Our showroom is open, and we strongly encourage you to pre-book a sales appointment so we can serve you in person – please call 705 748 2777, or text us at 705 996 2035, or click the live chatbox on our website.
  3. We are happy to arrange a test drive, or vehicle appraisal for trade-in with sanitizing measures in place, but we will not be accompanying customers at this time. We are also able to bring a vehicle to you, or pickup your trade for appraisal by appointment as well. You can also book a test drive and request a trade appraisal on our website.
  4. We offer a secure credit application online on our website as well.

The industry is responding to the situation with low interest rates and deferred payments being offered to customers and exceptional offers if you have the need for a vehicle at this time. All of our new and used inventory is showcased online on our website at www.tvhonda.com.

We appreciate your patronage and respectful support of our new protocols and staff. Details may change as the situation continues to evolve so please stay tuned for further updates. We will continue to update our Facebook page as well and communicate through text messaging when possible.

Please stay safe and healthy everyone!

Monika Carmichael & Frankie Mandeljc And the Team at Trent Valley Honda 

A Message to Trent Valley Honda’s Guests about the Coronavirus

Store Closed Tentatively Until Monday April 6th 2020

Attention All Customers,

Given the current COVID-19 Pandemic here in Ontario and the need for social distancing, we have updated our operations strategy in order to keep our staff and clients as well as the community safe. We will also be using Facebook and our website to keep everyone informed.

Effective March 23, 2020 at 5PM, we will be closed. Our scheduled date to re-open is Monday April 6, 2020.

If you are in need of the Sales Department because of an emergency:
Please TEXT us at: 705-996-2053
or e-mail New Car Sales Manager, John Sinyard at john@tvhonda.com
or e-mail Used Car Sales Manager, Tom Cook at tom@tvhonda.com

If you are in need of the Finance Department because of an emergency:

e-mail Senior Financial Services Manager, Melissa Mellor at melissa@tvhonda.com

If you have a Service-related emergency, please text 705-796-8382

or call 705-748-2777. You can also email our Service Manager Dave Tedder dave@tvhonda.com

We have live chat on our website and will do everything we can to serve you if a necessity.

On behalf of myself and the entire TVH family we ask that everyone do their part to flatten the curve during these uncertain times.